club oxygen
delivering the trade marketing strategy and monitor success/improvement
Active involvement in planning and execution of van campaigns, kiosk campaigns, inshop branding,exhibitions,customer meet,wall painting, outdoor media(OOH), print media .
Strategic Alliances for generating quaified leads from each source
Planning Marketing requirement requirement in the respective region for all the products offerings which should culminate into revenue generation
Review and track competitions trade marketing activity(ATL,BTL,OOH)
Sourcing POP, Various Vendors management related products as per market requirements
Season promotional calender activities plan.
Executing and delivering within the budget and expected performance standards
Preparing Annual budget for respective regions
Add Innovations & innovative ideas for timeshare vacation business. Creating process for timeshare and Onetime booking business and track on expenditures and bills.
Promotional Activities such as corporate / dealer gifting which includes items e.g. Scribbling pads / Pens / Paper Inserts / Bags / Gift articles / POP items.
Looking after outdoor media such as Hoardings / General stores & highway branding / Wall painting / Shutter Painting / Bus / Train Panels / Vehicle Painting / Traffic Signages.
Vendor development - Identify local vendors, negotiations, ensure good quality
BTL activation till the time the region doesnt achieve or is in par with the budgeted sales
Executing tie-ups, promotional activities and events in up metro markets.
club oxygen
Chemmanur International Holidays and Resorts Limited; which is part of the Hospitality & Leisure Division of the Boby Group of Companies along with the grand project namely The Club Oxygen, is the Chairman, Dr. Boby Chemmanur’s ambitious foray into the hospitality industry. This resonates in the mission & vision statement which emphasizes on the dire need to revolutionize the vacation ownership industry & emerge as the most trusted brand by following the business principles of ensuring credibility & transparency, simplified product features thereby creating ease of use & a high value proposition for the customer, all of which should eventually lead to the much required pull & a complete departure from the conventional timeshare businesses. Though the business has been well accepted as an excellent option to eliminate the risk of low hotel occupancy coupled with the huge market potential for family holidays, the real opportunity lies in the need for a credible player in the industry. Club Oxygen, the holiday membership brand of Chemmanur Holidays, emerges with this strong vision & the commitment to bring World class holidays at an irresistible cost to the aspiring middle-class Indian family.