Executive I - Retail Sales- UPEC

Description

Primary Responsibilities Business Responsibility Areas (Please detail out at least 8-10 responsibility areas) Key Performance Indicators, Business objectives
• Prepare plan to achieve the assigned business objectives for the territory on a monthly level and work towards achievement of targets.
• Assist dealers in achieving their overall sales target through regular visits, scheme communication and timely material service.
• Monitor and ensure the growth of core products along with new and focused products
Market Development and Intelligence
• Explore and open new dealer counters to expand the overall sustainable sale potential in the territorial market.
• Analyze territory level data to identify gaps and drive necessary Initiatives
• Accomplish growth and value upgradation of existing dealer network
• Organize promotional activations and product awareness meets for dealers and contractors
• Provide timely feedback on market practices and offerings as an input for scheme design
Dealer Management
• Track and solve dealer queries timely to maintain productive relationship
• Territory Value and Volume Achievement
• Dealer network expansion
• Product level budget achievement
• New products value targets
• Collections
• Timely Resolution of Customer Complaints
• Contractor Activation and Addition Percentage
• Payment collection efficiency
~ 2 ~ Internal HR Asian Paints Ltd. Document-Strictly Confidential
• Assist dealers in providing solution to his contractors as well as end consumers for any complaints or queries
• Ensure availability of material, services and promotional tools to the dealer through co-ordination with other stakeholders
Collections
• Ensure payment collections from dealers as per the set benchmarks
• Monitor the outstanding payments on regular basis and take measure to minimize the over dues
Contractor Management
• Ensure enrollment, update points and extend benefits to contractors through dealers as per the defined loyalty program structure
• Plan and organize product awareness meets for Contractors during new product launches
Customer complain resolution
• Investigate and resolve dealer level and customer level complaints within the defined timelines
Reporting and Integration
• Co-ordinate with other verticals like project sales and services for lead sharing or any other issue as and when required.
• Prepare and share reports such as Daily visits report and territory monthly report
Scope of Work a) Financial Scope (Range of financial spend):
As per budget b) People Management Scope (Range of no. of Direct/ Indirect Reports):
None c) Geography Coverage (Country-wide/ State-wide / Area-wide)
Area-wide Coverage - One Sales Territory d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other):
Retail Sales
~ 3 ~ Internal HR Asian Paints Ltd. Document-Strictly Confidential
Key Interactions Internal
Retail - Focus Products, Projects Sales, Services (APEHS), Admin and Commercial and Retailing External
Dealers, Contractors and Consumer
Role Requirements / Specifications Qualifications
Essential
• Graduate Degree in any stream (BA/B.Sc./B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered
Desired
• Candidates with MBA/PGDM in Sales and Marketing Previous Experience
Essential
• Fresher
Desired
• 1 – 2 years of experience in Sales function in any organization Functional Competencies
• Product knowledge
• Analytical skills Behavioral Competencies
• Planning and result orientation
• Communication skills- verbal and written Additional Requirements
• Role involves visiting dealer counters which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS – Office, MS – Excel is mandatory
• Age to be less than 26 years