Digital Marketing - SEO Specialist

Description

Roles and Responsibilities

• Perform keyword research to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals both general and keyword specific
• Administer search engine programs (XML sitemaps, analytics, webmaster tools) for the purposes of diagnostic reporting on projects
• Generate Topic ideas to create content to aid in acquiring natural backlinks and increase domain authority.
• Implement link building campaigns in coordination with SEO goals
• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the Web developers and Content writers to meet goals
• Local SEO strategy and implementations to rule Google Local Pack, Google Maps, Bing Maps, and other local directories.

Desired Candidate Profile

• Ready to work in a team, while handling individual SEO project responsibilities
• Minimum of 2+ years of experience in handling SEO Projects for International Clients.
• Can work in a target driven work environment, meeting deadlines
• Good written and verbal English communication skills
• Proven track record of delivering tangible results on Website visibility, traffic, and conversions.
• A better understanding of search engine ranking factors, algorithms, site architectures, and strategies.
• Ownership towards the project, creative, analytical thinker, and ability to drive the project through to completion.
• Ability to manage multiple priorities and make things happen in the fast-paced dynamic environment.
• Expert in all areas of SEO including strong technical skills ( HTML, site architecture, and content management systems like WordPress ).
• Comfortable coordinating with Designers, Programmers & Content Writers regarding changes required in the sites.
• Experience in using various relevant SEO Tools.
• Ability to anticipate or quickly react to the ever-changing search engine landscape and algorithms by staying on top of current search engine news, trends, practice, and social triggers.
• Ability to utilize social media such as Facebook, Twitter, LinkedIn, GMB, Google Maps, blogs, and articles to influence search engine visibility.
• Suggest search engine and human-friendly content for new pages, blogs, and articles.