Digital Marketing Manager

Description

Roles and Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Desired Candidate Profile

Proven working experience in digital marketing

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in setting up and optimizing Google Ad words campaigns

Solid knowledge of website analytics tools