Digital Marketing Executive

Description

• Creating and Overseeing the Digital Media strategy (Website, SEO, SEM, SMM, Analytics)
• Developing and managing digital marketing campaigns
• Managing online brand and product campaigns to raise brand awareness.
• Devising strategies to drive online traffic to websites or utilizing Social Media Analytics to manage Brand reputation or generating leads.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Tracking conversion rates and making improvements to websites.
• Managing the design/redesign of websites. Improving the usability, design, content and conversion of websites
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Engagement: Currently we are looking to engage a Digital Marketing Executive to drive our digital campaigns through SEO/SEM, PPC, Google Ad Words, Facebook Ads, Display Ads and email campaigns. The incumbent profile will be a key influencer of our digital identity and will be expected to drive the company's efforts to achieve its lead targets for admission by driving successful digital campaigns based on the forthcoming events.

• Excellent communication skills
• Excellent attention detail is indispensable for this profile
• Lead end- to- end operational relationships with assigned sales team
• Exposure to Online Marketing platform and best practices
• Hands on in Analytic setups would be a strong advantage
• Sound knowledge of MS office Suite. Advanced MS-Excel skills would be advantageous