Manage the entire marketing mix for the emerging consumer durable brand.
Build the brand identity and product development strategy, develop and execute the plan.
Manage all branding campaigns, its ideation, budgeting, coordination with agencies/vendors and internal stakeholders, implementation and post-campaign analysis
Identify collaborations, cross-promotions and new partnerships to grow brand
Planning, implementation & execution of Brand Campaign with the Advertising agencies and vendors.
Responsible for liaisoning with various media and communications agencies, and driving the execution of marketing strategies in co-ordination with PR Team
Craft innovative online campaigns while maintaining desired margins, implement geography and platform-specific campaigns to achieve business objectives.
Manage, leverage and grow digital platforms and tools.
Manage and work closely with Digital team, create, curate, and manage all published content (images, video and written).
Creative development of promotional materials, website content, advertising and other marketing related projects. Producing valuable & engaging content for the website, social media and blog that attracts & converts our target group.
Continuously analyze sales, marketing and competition data. Develop insight for sales & top management and perform consumer research.
Identify the gap in product offering. Liaise internally and externally and accomplish successful launch of the product.
Conceptualization of product launch campaign with clear ROI indices across agreed consumer touch points.
Ideate and execute events for increasing engagement with stakeholders like Platform partners and consumers.
Consistently brainstorming and collaborating with team for new ideas and strategies
Researching and organizing facts and sources
Protects organization's value by keeping information confidential.
Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications;
Other tasks assigned by the senior manager;
Desired Candidate Profile
MBA (Marketing)
Over 8 years working experience
Proficient Computer Skill, Familiarity with digital platform tools. Analytical and Creative thinking.
Good communication, Interpersonal and Excellent English Language, Adaptability, Initiative. Speed up with current marketing techniques and best practices
Result oriented with strong written and verbal communication skill