Digital Marketing Trends You Can’t Ignore in 2020

At one point digital marketing was just a new and different way to promote products and services. It opened up a new form of media on which to promote goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers.

It’s no longer just enough to have a website or run some distracted Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it.

If your business doesn’t have an online presence in 2020, chances are that you’re losing your potential customers and profits. By adapting to the new normal and embracing digital marketing, your brand can influence the online marketplace for future success in 2020 and beyond. The significance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

The latest digital marketing trends for 2020 are:

1. Instagram is a new place for Gen Z: it’s one of the most quickly growing social media platforms and, perhaps much of its user base is the coveted younger demographic, especially under 30.
2. Chatbots are dominating Customer Service: chatbots are artificial intelligence software that acts as a virtual “gatekeeper,” communicating with users and assisting them in completing their queries. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal communications are also possible. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service.
3. Videos are no longer an option; It’s a necessity: If your business isn’t already using video marketing; you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.
4. Good Content Still Matters: Content marketing continues to be a vital element of digital marketing, although there’s an increasing prominence on gradation in content. The quality is always going to matter, but now there’s more emphasis on the context and targeting. Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can modify content more accurately in 2020.
5. Personalization is the new marketing: Personalization is one of the biggest digital trends that brands are aiming for today. It is the practice of providing a customer experience that is well-aligned with the consumer’s preferences and specific needs. Among the opportunities identified as the most attractive for companies, personalization, through data marketing focused on the individuals, is essential. Offering a hyper-personalized customer relationship will be a significant 2020 marketing trend!
6. Interactive Content Will Become Mainstream: Interactive content is anything that people can click on, swipe, or interact with online. Online Polls, Quizzes, etc are the examples with which interaction with the prospects is being monitored. These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. Nowadays, consumers want this type of memorable, fun content from brands, as it helps them feel more connected to the company.
7. Voice Interaction Continues to increase: Thanks to Alexa, Siri, Google, and a host of other ‘smart’ devices, verbal interaction with devices is continuously increasing. People like to talk and that is a preferred way of interacting. Now machines are finally catching up with the way people want to search, shop, and discover new things.
8. Marketing in Messaging Apps Will Level-Up: While conventional channels like email and social media are far from dead, there’s no denying that people are more active on instant messaging apps. Businesses in all industries have taken a significant interest in Social messaging apps like Facebook Messenger and WhatsApp in recent times.
9. Omnichannel Marketing is Now Vital: Having so much competition means you need to figure out efficient and effective ways to stand out and really connect with your consumers. In a growing digital landscape, omnichannel marketing allows you to connect with your customers through a personalized experience that can turn them into lifelong customers.
10. Voice Search is on the Rise: With voice search, website owners can easily provide answers users need, which increases traffic to their landing pages. Searchers are hungry for faster answers, this technology serves this need, and is an attractive alternative to a web search.

So, as you see, things are stirring fast in the digital marketing world. In 2020, AI technology, video, voice search, and interactive content will be among the most major trends. This is no time for a business to stand still, as Gen Z is more tech-savvy consumers of today who want brands to connect with them in new and exciting ways that make the customer journey easier and more exciting.